6 Steps to Social Marketing Success with LinkedIn

1. Social Networking

Few contact databases search and obtain results without social interaction. LinkedIn gives your business the tools to deepen current relationships and learn about new ones, including business opportunities.

LinkedIn is continually keeping you aware of changes in your connections and alerts you to new links being made. These indicators often signal opportunities to congratulate colleagues, help them find new strategic positions, or learn about new connections.

This constant flow of social information is helping you to actively manage and expand your potential social marketing audience. Important components in a LinkedIn marketing strategy.

2.Contact Management

LinkedIn is centered on the theory of social networks. These relationships start with a core database of contacts and can quickly evolve into a powerful LinkedIn marketing strategy. The secret is activating that initial base of relationships.

LinkedIn allows you to quickly import nearly any digital address book and match that with existing LinkedIn members. This immediately starts your engagement campaign. You can use LinkedIn to manage your contacts, routinely communicate, and trigger opportunities.

Share news on events you are holding or attending and share with your connections. Utilise events to engage clients. Invitations can also be sent to your LinkedIn network, which will give you an opportunity to meet face to face if they decide to attend.

3. Opportunity Research and Indexing

Opportunities are really the main aim of LinkedIn. It is designed to facilitate opportunity research. LinkedIn gives you easy tools to search and segment not only your network, groups but also the community at-large.

Peering into specific industries, companies, and niches is as simple as an advanced search.

LinkedIn also allows you to make your own profile information available for search engines to index. LinkedIn profiles receive a fairly high PageRank in Google, providing a very effective way to influence what people see when they search for you.

4. Social Marketing

Building connections in LinkedIn is about constructing a premium audience for your business marketing. Your profile and activities with LinkedIn are immediately available for all LinkedIn users to see and have the potential to attract enquiries and buyers to your business.

Some clever strategies to fully leverage your marketing with LinkedIn:

• Responding to LinkedIn Questions, as well as posting your own
• Visiting targeted profiles with privacy settings off, it is like leaving your business card behind
• Request connections and referrals from your existing network
• Always reply to an invitation to connect and offer to help in anyway you can. Or why not offer to meet face to face
• Use Groups to connect with people, professionals really enjoy networking and it’s a good way to share your expertise and learn best practice

5. Lead Management

Every connection in your LinkedIn network is a potential lead. Actively managing them becomes much simpler with a tool like LinkedIn. Connections themselves are opting in, updating their contact information, and guiding you, with their activity, to what really motivates them to action.

Watching your LinkedIn dashboard is like being a fly on the wall as your network of opportunities work to find answers and solutions to their challenges. Think of it more as an opportunity dashboard. This concept allows for you to wait for the perfect opportunity to gain new business and this is your social marketing strategy in action.

6. Lead Nurturing

Not every connection or contact is ready to buy. That is why LinkedIn is so important to your social marketing strategy.
Traditional internet marketing can eat into your budget very quickly through regular activities promoting your latest offers and incentives. LinkedIn allows you to keep in constant contact with everyone in a steady lead nurturing campaign, trickling your social marketing presence, and then alerts you to researching or buying behaviours.

How is LinkedIn working for you and your business? Share your sucess and comments here.

Related articles

• Who’s viewed your LinkedIn profile? (customerthink.com)
• LinkedIn to Let Marketers Use Slide Shows in Ads (socialtimes.com)
• Here’s What LinkedIn Can Do With Pulse (allthingsd.com)
• Don’t Get Too Personal on LinkedIn (hispanicbusiness.com)
• Social Media Newsfeed: LinkedIn SlideShare Ads | Social Ad Disclosures (socialtimes.com)

10 Top Tips To Get Social

Whether your business is just getting its social sea legs or already flying high in the digital world, there is a niche and opportunity for every brand on social media.

(this isn’t my picture so if its yours just let me know and I’ll take it down)

I have worked with many different businesses and brands from getting them started in social media or helping them recreate and tailor an improved strategy for a better ROI through their social media efforts. I have a true passion and social intelligence for all things social which I have successfully passed onto to many of my clients to get them to where they want. I ensure all of your social channels are leveraged and optimised to support traditional and digital solutions and more importantly there is company-wide buy in and understanding on what social can do for you.

Setting goals and making plans ahead of time is an important factor and can be the make or break of your success in the social sphere. Brands just starting out on social media should focus on acquisition and getting to know and be a part of communities that matter to them and want to be a part of. More savvy brands should look for engagement, awareness and advocacy.

Everyone should be listening, no matter what stage you are at.

I have put together 10 top tips to get you started or help kick start your social strategy:

1. Don’t be selfish or shy

If you’re planning a social campaign that’s not engaging, asking questions, finding out about your audience and communities, sharing useful content and information then what is the point in taking part?

Ensure you connect with the rest of your communications, marketing and media plans and it is all integrated. Traditional and digital media need to support an integrated campaign that has social media at its core.

2. Don’t be frightened. Social doesn’t bite!

Still so many brands are avoiding social media as they still don’t quite understand its capabilities and how it fits into their overall strategy. Brands need to be a part of it in order to connect to their audiences. Social gives brands more opportunity to connect with audiences they may have previously not had the chance to connect with, on the other side of the world. There is nothing more valuable than word of mouth and that is just ‘one’ of the many benefits of social. Show your audiences and customers what you can offer, what you are like and more importantly show off your happy customers.

3. Monitor, measure, adapt.

Social allows you to find out what is going on in the world, what people are saying about competitors, your industry and more importantly you. So make sure you monitor this. Measure it and if needed adapt your messages. More data is available than ever through social and the opportunity now is to connect through two-way communications with your customers across all media’s, and time your messages according to whom you are connecting to and where.

Your content should be your advertising. Is it strong enough to break through all the noise?

4. Listen

Social listening can and should impact planning, execution, optimization and results measurement. Automated tools and reliance upon technology is not enough.

True value from listening will come from your social champions or the one person who is managing all your channels. Ensure they have prioritized what you are listening for, how you are going to capture it and how you are going to share the results.

5. A picture says a thousand words…

Marketing is going visual and you need to do the same. Embed text and brand or product info in relevant graphics to post. Pictures are also the mostly widely used and shared method of posting on Facebook. When people share your images you want them to see your website link or other relevant info.

6. Borrow with pride

Why reinvent the wheel. Look to other successful campaigns and find out what and how they went about it. Adapt it to suit and fit around your brand and messages and borrow with pride. You know it works, so make it work for you.

7. Not another one?

There are so many social platforms to choose one, how do you really know which ones to be a part of and which ones to leave out? The answer is you won’t until you try. There are also some core staple platforms that you should try and be a part of because they offer more than you might thing. Google+ is an example of this. Google+ will be more important to your business and by being on Google+, you will be able to take full advantage of Google’s many services and tools. It hasn’t the social power of some of the other sites but it is a central part of Google and you should be a part of it.

8. Less is more

Nuances exist everywhere, so if you don’t understand how one of your platforms works and how your customers interact there, make sure you ask someone who does.

Also concentrating your marketing efforts to a few social platforms is more effective than spreading yourself too thin over many of the social sites. The time it takes to successfully participate in social media is substantial so you need to build a strong presence on the sites that deliver rather than trying to dominate them all. Some are audience targeted so use the ones that are tailored towards your audience.

9. Think about the future

Quick hits are good, but meaningful experiences drive long-term relationships and build advocacy for your brand. You need to have a guiding principle and long term goal that governs your efforts.

10.  Make it relevant

When people first started using the social sites they were posting things like “just having a cup of tea at my desk” Times have changed, people do not want or need to know this. This will also add no benefits to your social activity. You need to post relevant information to your audience. Make it about your readers and followers, not ‘all’ about you. Post solutions, inspiration, and interesting facts that can be useful and helpful.

Consider the consumer’s minds, brand health, net promoter score and measurements when generating content.

What is the best social media advice you have ever been given? Share your comments here.

 

 

Related articles

• The Most Basic Tips for Using Social Media Sites: (red-brand-media.com)
• Time To Reconsider How You Use Social Media (ministryofsearch.co.uk)
• 19 Things Successful People Do On Social Media (forbes.com)
• Social Media Can Keep Seniors In Touch With Friends And Family (lifefoneblog.com)

 

The importance of a good Crisis Communications Strategy

 

I received an email the other day from Tesco which was addressed from Phillip Clarke, Chief Executive at Tesco. The email subject line was ‘Food Concerns, Our Responsibility, Our Promise’. The email was a welcome example of how ‘PR should be done’.

The email was addressing the recent horse meat scandal that has affected Tesco and many other food retailers and supplier. Tesco have held their hands up and rather than hide and let it all blow over. They have decided to use it as an opportunity to engage with their customers and tell them what to expect. I can honestly say as a consumer, I feel more confident about shopping at Tesco for meat.

The email includes ‘what we are doing immediately’ and one of the things they are going to be launching is a dedicated website which will enable customers to see the progress they are making with their testing programme, and which products have been tested so you can be sure of where they are in the process.

I can not fault this approach. It is an exemplary way of turning around a situation that will be affecting consumer confidence and buying.

In stark contrast, Findus UK’s response has been extremely disappointing and slow following the discovery of horsemeat in their products, including some ‘beef’ lasagnas that were found to contain 100% horse.

Findus’ tactics seem to be to lay low and wait until it all blows over, which has and will continue to attract widespread criticism and low confidence from consumers.

Findus really need to take on board Tesco’s example of addressing the horse meat scandal that is likely to affect many more food retailers as each day it seems a new supermarket or food retailer is affected. The key to any crisis communications strategy is to engage with customers and other stakeholders, demonstrate concern and contrition, provide reassurances and begin to re-build public trust.

Tesco have set the standard, and one by which all Brands, Organisations and PR professionals should acknowledge.

Top PR & Social Media Trends for 2013

Here are 6 big trends set to shape PR, marketing and brand communications in the year ahead.

1. Personalisation

If there’s one keyword for communications in 2013, it’s personalisation. This is not just about customisable product options or dialogue-driven social media streams but real one-to-one communications thanks to the mass generation of sophisticated measurable data that is now available.

What does this mean? that communications can offer relevant content delivered to the right target audience, increasingly in real time. It’s about being more precise with messaging off the back of greater understanding of who your consumers are, what they’re looking at, where they’re going and ultimately what they want.

A recent study by Accenture states that; 61% of shoppers say they’d swap privacy for personalisation, and this is the year to jump on that. Add other words like “mobile” and “context” and it’s a trend that feeds through all of the rest of this 2013 list too.

Burberry is an example of a brand already experimenting with personalisation. It sent personalised invitations to consumers for them to watch its spring/summer 2013 show, then embedded a panel of their Facebook friends alongside the live stream to encourage further sharing. Expect more of this to follow, but with greater focus on automation, behaviour triggers and ever-increasing real-time relevancy.

 

2. Social sophistication

In 2013 consumer engagement via the social space is likely to be more sophistacted than ever before.  The rise of sites like Pinterest and Instagram over the past year, not to mention Twitter, Facebook and LinkedIn have all heavily impacted every industry. There are still some who are lagging behind, but there is no doubt those who are not engaging within the social space by the end of 2013 will be missing out.

It is expected that this will be the year that social media is met with greater consideration from the boardroom (if it’s not already), alongside the more experimental approach that’s often taken. That’s not to say spontaneity will be by any means irrelevant, but that content strategy will be fine-tuned across the platforms that actually achieve results.

For some that might mean streamlining social presence, for others it will be about treating each platform more distinctly. This will not only maximise scale but enable meaningful brand KPIs (key performance indicators). Either way, integration will be the keyword in this space as social gets increasingly weaved throughout the user experience, across web, email and mobile channels, as well as in-store. The result will see more effective campaigns with higher engagement and longer-term consumer loyalty.

3. Big data

Behind the increasing call for personalisation is of course the data that enables it. As insight and analysis becomes more cost-efficient, not to mention more sophisticated, companies are gaining deeper understanding of how their consumers engage across all touch points. No longer is the term “big data” just about volumes of numbers and statistics, but details that can actually be tied to individuals.

The amount of global digital information created and shared grew nine fold to nearly two zettabytes (that’s two trillion gigabytes) in the five years to 2011, according to market intelligence firm IDC. That figure is expected to be just shy of four zettabytes in 2013, and nearly eight zettabytes in 2015. 2013 looks set to be the year companies figure out what to actually do with the information, and accordingly place it more centrally in their communications strategies.

The focus therefore is on process and action, and due to newer technologies, on real-time responses too.

4. Real-time bidding

Data is also enabling greater audience targeting and automated (or programmatic) buying of online display ads. Known as real-time bidding (RTB). This is where ad impressions are bought and sold one at a time, based on the user and their browser, and within the time it takes to click on a page. The result creates an efficient and important way to create relevancy for consumers.

In other words, marketers such as Amazon and eBay (both big users of RTB already), are no longer just buying banners on specific sites but targeting consumers across the internet based on their profiles and behaviours. It’s about personalisation and scale again.

Backing from both media buyers and publishers (including Facebook with its new ad exchange, FBX), is leading to enormous growth. According to a report from eMarketer, RTB accounted for 13% of all US display advertising spend in 2013, more than triple that of 2010, and a 98% increase on 2011. Growth for

2013 is expected at 72.4%. By 2015, it will account for a quarter of the display market in the US. The inclusion of mobile and video in this space is also expected to significantly increase spend.

5. Pictures

The rise of infographics, photo sharing, and visual storytelling will push PR pros and their clients to deploy messages visually in order to compete in a crowded content market. All Things D reported that in August, smartphone users spent more time on Instagram than on Twitter for the first time since Instagram launched in 2010. This is indicative of a broader shift toward visual content in the digital space. As the old saying goes, “A picture is worth a thousand words”; more important, it might also be worth your customer’s attention.

6. Reputation and Crisis Management

As everything social grows, crisis management and online reputation management are key areas of focus for business. The past year was riddled with examples of organisations/businesses with no clue on how to conduct themselves during a crisis situation. Reputation and crisis management is not new, but with brands adopting social media as a large part of their communication with customers and audiences, corporate mishaps that could once be hidden or buried on the back pages of newspapers, can now trend as hashtags on Twitter.

A lack of preparedness and a propensity to outsource scheduled, canned social media posts can land a business/organisation in very hot water. Handle your brand with care. People expect businesses/brands to have a handle on the temperature of topics affecting popular culture. If high profile events have caused distress or irreparable harm, people do not want to see brands ignorant or unaware of current affairs. Nor do people want to see brands trying to capitalize on vulnerable parties. Empathy and sensitivity are proving essential for smart brands going the distance these days.

What about you?

Are any of these trends among your communications plans for 2013? Is your current website, blog or online store able to be viewed on mobile platforms?
Have you secured your Instragram name and account? Do you have a crisis communications plan?

Have you got any examples of brands already promoting their brand or service in a personalised way?
Are you still ignoring Twitter and hope it will go away?
What trend intrigues you and how can you tap into that in 2013 that grows your business?
Look forward to hearing your stories in the comments below.

Handbags are a girls best friend…

We make no secret about our passion for fashion here at 2Communicate! Shoes and handbags are always on the radar. So can you imagine our excitement when we came across this little gem… Passion2Fashion

Passion2Fashion, like us, love shoes and handbags and by the looks of their latest items on sale, they have a great eye for fashion!

Handbags

Autumn/Winter 2012-13 trends are supersize bags and guess what?! Passion2Fashion are offering some great solutions to this trend. Their bags offer directional style but also functionality.

The Autumn/Winter 2012-13 runways were full of models carting big, beautiful  statement bags. Passion2Fashions supersized, stylish handbags hold the key to this elusive fashion conundrum. They look fabulous and in this supersize scale, your purse friendly purchase will be hard to miss – but even better, their maxed-out capacity means they can hold all of your worldly possessions.

Footwear

Autumn/Winter 2012/13 Footwear trends were all about Platforms, luxe lace-ups, Over knee Boots, Blues and Power Points. Passion2Fashion tick these trends once again, offering sky high platforms, luxe lace ups and stunning over knee boots.

Prices are from just £23, so go on, treat yourselves!

To update your wardrobe with this seasons key trends, Email: katie@passion2fashion.co.uk

Related articles

• Bags from A to Z (gossipfevers.wordpress.com)
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2012 in review

Here’s 2communicate’s blog reviewed for 2012….

Thanks all for following, commenting and sharing… and if your not already following, why not?!

Looking forward to sharing more with you all in 2013!

“600 people reached the top of Mt. Everest in 2012. This blog got about 2,800 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 5 years to get that many views.”

Click here to see the complete report.

The Dancing Horse

We are really excited to be currently working with ‘The Dancing Horse’ brought to you by a truly exceptional and inspirational British Dressage registered trainer, Ali Owen.

Ali shows great passion, patience and empathy towards the horses and owners she is working with and has a thought provoking philosophy that puts her apart from rest. Ali offers sympathetic training from the horse’s point of view, a rare combination within the horse world. With many just focusing on the rider and forgetting the horse, who is of course doing a lot of the work! After all, dressage is very much a team effort between horse and rider.

Last year thanks to our country’s truly exceptional success at the 2012 Olympics, Dressage has been brought to the attention of the public by our very successful Great British (GB) Team and some of the talented four legged team mates such as Valegro and Utopia, who been referred to as the ‘dancing horses’.

The GB team won a record-breaking number of gold’s for Great Britain last summer, with thanks to a talented trio; Charlotte Djardain, Carl Hester and Laura Bechtolsheimer who rode for the GB Equestrian Dressage team, topping up the golds for our country.

For Equine fanatics, the Olympics fueled the passion and gave all dressage enthusiasts alike that extra drive and inspiration and perhaps encouraged some newcomers to the sport too.  So we were really excited to have the opportunity to start working with The Dancing Horse last summer. Today, we successfully launched the new website and pleased to say we will continue working with The Dancing Horse and share Ali’s aim to help riders to improve their riding and dressage talents by acquiring and establishing an independent seat and a true knowledge of the aids whilst, considering the horses point of view.

Take a look at The Dancing Horse website and let us know what you think.

If you too are a rider, just like me. I can whole heartedly recommend Ali as a fantastic BD Registered Dressage Trainer who has certainly helped me learn a lot about myself and my horse. Look out Rio!

 

Should you personalise your email marketing?

Personalising, PR and Marketing go hand in hand. But why use personalised email marketing?

There are many uses for personalised email marketing, such as newsletters, niche marketing, test marketing, end-to-end campaigns, promotions and announcements, up-sell and cross-sell and delivery of loyalty programmes.

Personalised email marketing is perfect for brand-building and increasing awareness. This marketing tool also contributes to your company’s corporate social responsibility profile, helping to lessen the impact of your marketing on the environment by cutting down on the amount of paper needed in your campaigns as you only print what you need based on the results of the campaign.

By perosnalising your emails you are building and retaining a potentially long lasting relationship with your customers. Personalising emails adds numerous benefits for your sales conversion rate. However there are a few principles to remember. I am forever receiving emails addressed to me with my name, but when I open the email it has nothing to do with my preferences, purchases or interests. So it is important to remember that just by including a name; doesn’t equal personalization.

Here are some tips to ensure your emails are personalised:

• Use personal information about your subscribers when they are willingly to give it to you.
• Ensure your emails contain relevant and creative content to each customer.
• Do not keep sending one sales pitch after the other, your subscribers are bound to ignore you after some time.

Here are some benefits of personalising emails:

• Increases conversion rates: Personalising is especially important in email marketing because it helps in building a long-standing relationship with your customers. When you greet your subscriber with an air of familiarity they become more comfortable in reading the information you sent them.
• Increases authenticity: Personalised email also gives you the benefit of being authentic and hence your email is not regarded as spam.  Personalization increases the chances of  your email landing in the prospect’s inbox and that it will get opened.
• Speed: Your personalised email marketing message is fast to deliver and can achieve instant results and feedback. This makes it ideal for test and niche marketing, where a campaign can be tested before scaling up.
• Full personalisation: Recipients receive a personalised message and from the answers they provide in a simple mini-survey, can be specific to their personal needs and interests.
• Tracking and measurement: The technology we use for these campaigns offer full track ability. This is one of the really powerful marketing tools available with personalised email marketing and allows the client to track and measure who is reading your marketing messages, when they read them and what interests them most.

Need more insights into how to personalise your emails for a better response rate? At 2Communicate that’s exactly what we can do for you.

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3 Changes To Expect From Linkedin’s New Look Personal Pages

Have you seen LinkedIn’s new look company pages? Well they’ve also thrown in a new look for personal pages too. Over the next couple of months everyone should have a new look profile. I was particularly eager to make the change so requested to be placed on the waiting list for the roll out and loving my new look!

So, what’s new?

Well, the changes aren’t massive – arguably the profile components are the same, however the new profile is more organised, and put together in a slicker and simpler visual layout putting greater focus and emphasis on content and connections – two elements that are the basis of Linkedin’s overall success.

However, one thing I noticed straight away and missing already is the elimination of a link to your Blog. For me, LinkedIn was a really effective way of driving traffic to my blog. This doesn’t stop you updating your status with blog posts though and driving traffic this way.

Here are 3 changes you will notice to your profile:

#1 Telling Your Professional Story

The new design will helps you make a much more powerful first impression – which in business, on or offline is incredibly important.

The layout allows you to showcase your skills, accomplishments and current projects you are working on, as well as added endorsements from your connections in areas they find you most competent.

Including current projects adds a valuable dimension to your otherwise static page; allowing connections to really see what it is you ‘do’ and how you do it. This is not only vital for potential recruitment opportunities; but for the ultimate in networking and showing off not just your company, but your own skills and creating new business opportunities.

#2 Discovering and Finding New People and Opportunities

The new profile provides members with a stunning visual depiction of the people and companies in their network.  Gone are the days of combing through your connections to see if you have anything in common with the prospects that you are trying to reach. The new profile shows far more rich and visual insights on not only the people, but the companies in your network.

This not only will increase engagement with those in your network; but these insights make it easier and simpler to discover people outside of your network, quickly establishing a common ground to make more meaningful and profitable connections.

Finding this ‘common ground’ is a fantastic first step in building not only personal contacts; but professional ones too – heading in the right direction of making long term connections with mutual interests.

#3 Engaging with Your Network

Finally; the new Linkedin Page has increased opportunity to engage with your community, with recent activity displayed at the top of your profile allowing you to stay current with what everyone (company or contact) has been sharing or doing.

Edit your news feed with exactly what you want to see, and tailor stories and updates to your specific interests.

The newly redesigned profile page gives you much more ways to customize and showcase your professional identity.  The new Linkedin Profile is overall very well designed in providing an improved social networking experience all round.

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• New LinkedIn profiles take cues from Facebook (nbcnews.com)
• LinkedIn revamps profiles with personal branding in mind (zdnet.com)

5 reasons why you shouldn’t have a Facebook Personal Page for your Business

On its pages, Facebook clearly states that Facebook personal pages are meant only for the individual user, not for a group or business. Despite those stark clear words, people are still making the mistake of using a personal account instead of a business page. But why is it such a big mistake?

Here are 6 really good reasons why you should disassociate your personal profile and create a dedicated business page for your group or business:

1. You are breaking the rules! 

You may have set up a personal Facebook profile using the name of your business or your business branding. If you also have another Facebook page for your own personal use, you are in violation of Facebook rules and one or both accounts could be suspended. Section 4 of Facebook’s terms clearly states that you shouldn’t have two separate Facebook accounts and you should never use a personal Facebook profile for commercial gain. I have seen businesses have their accounts suspended altogether over this malpractice. You will then completely loose your Facebook presence.

2. Your Business won’t be seen

Facebook business pages can be optimised for search engines like Google, but personal Facebook profiles cannot. Profiles are not indexed by google. Surely you would like as many potential customers as possible to find your company online wouldn’t you? Using a personal page to promote your company is ruining your chances. The intrinsic features of a personal profile are to help individuals make connections at a personal level. People are unable to ‘Like’ your page and instead have to request you as a friend. Many will just look at your page and leave. Should they ‘like’ your page which is instant they will then receive regular updates on your group or business. Read my next point…

3. No-one will ‘Like’ your business

It will be much more difficult to gain ‘friends’ as a business if you’re using a personal Facebook profile because regardless of privacy settings (which confuse most Facebook users anyway), people will be reluctant to share personal information with a company, no matter how good that company is. I know I wouldn’t. A Facebook business page allows people to ‘Like’ your company without any privacy risks because your company cannot access their personal information.

4. You are missing out on some very useful statistics!

Insights are a large benefit that you will receive FREE as part of your Facebook business pages. Without ‘Insights’ how do you know if your Facebook campaign is working?

5. Your business could run out of Friends

Although it’s not easy to verify, many commentators say that Facebook will only allow a personal profile a maximum of 5000 friends. But your Facebook business page can be ‘Liked’ by a limitless number of people. Why limit your opportunities?

6. Your business will be one dimensional
Whilst you can only have ONE personal Facebook profile (if you’re obeying the rules) you can create more than one Facebook business page. So if your company has several sub-brands or specialities, you could consider creating a dedicated Facebook business page for those too.

It’s not rocket science. Facebook personal profiles are for people and Facebook business pages are for businesses. Of course you can still reflect your business in your personal Facebook updates, I do it all the time! But it’s simply not designed to enable a company to maximise the many benefits that social media offers.

UPDATE: Facebook has now developed a tool that will allow businesses that have made the mistake of setting up a personal profile rather than a Business page profile to migrate one to the other.

2Communicate are currently helping many of our clients who have made this mistake (you are not alone, lots have done it!) to successfully make the change and reap the many benefits of a Facebook Company Page.

So get in touch and make the change today email: sarah@2communicate.co.uk Tel: 07958 490263/ 01905 356778 

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