Few contact databases search and obtain results without social interaction. LinkedIn gives your business the tools to deepen current relationships and learn about new ones, including business opportunities.
LinkedIn is continually keeping you aware of changes in your connections and alerts you to new links being made. These indicators often signal opportunities to congratulate colleagues, help them find new strategic positions, or learn about new connections.
LinkedIn is centered on the theory of social networks. These relationships start with a core database of contacts and can quickly evolve into a powerful LinkedIn marketing strategy. The secret is activating that initial base of relationships.
LinkedIn allows you to quickly import nearly any digital address book and match that with existing LinkedIn members. This immediately starts your engagement campaign. You can use LinkedIn to manage your contacts, routinely communicate, and trigger opportunities.
Share news on events you are holding or attending and share with your connections. Utilise events to engage clients. Invitations can also be sent to your LinkedIn network, which will give you an opportunity to meet face to face if they decide to attend.
3. Opportunity Research and Indexing
Opportunities are really the main aim of LinkedIn. It is designed to facilitate opportunity research. LinkedIn gives you easy tools to search and segment not only your network, groups but also the community at-large.
Peering into specific industries, companies, and niches is as simple as an advanced search.
LinkedIn also allows you to make your own profile information available for search engines to index. LinkedIn profiles receive a fairly high PageRank in Google, providing a very effective way to influence what people see when they search for you.
Building connections in LinkedIn is about constructing a premium audience for your business marketing. Your profile and activities with LinkedIn are immediately available for all LinkedIn users to see and have the potential to attract enquiries and buyers to your business.
Some clever strategies to fully leverage your marketing with LinkedIn:
- Responding to LinkedIn Questions, as well as posting your own
- Visiting targeted profiles with privacy settings off, it is like leaving your business card behind
- Request connections and referrals from your existing network
- Always reply to an invitation to connect and offer to help in anyway you can. Or why not offer to meet face to face
- Use Groups to connect with people, professionals really enjoy networking and it’s a good way to share your expertise and learn best practice
Every connection in your LinkedIn network is a potential lead. Actively managing them becomes much simpler with a tool like LinkedIn. Connections themselves are opting in, updating their contact information, and guiding you, with their activity, to what really motivates them to action.
Watching your LinkedIn dashboard is like being a fly on the wall as your network of opportunities work to find answers and solutions to their challenges. Think of it more as an opportunity dashboard. This concept allows for you to wait for the perfect opportunity to gain new business and this is your social marketing strategy in action.
6. Lead Nurturing
Not every connection or contact is ready to buy. That is why LinkedIn is so important to your social marketing strategy.
Traditional internet marketing can eat into your budget very quickly through regular activities promoting your latest offers and incentives. LinkedIn allows you to keep in constant contact with everyone in a steady lead nurturing campaign, trickling your social marketing presence, and then alerts you to researching or buying behaviours.
How is LinkedIn working for you and your business? Share your sucess and comments here.
- Who’s viewed your LinkedIn profile? (customerthink.com)
- LinkedIn to Let Marketers Use Slide Shows in Ads (socialtimes.com)
- Here’s What LinkedIn Can Do With Pulse (allthingsd.com)
- Don’t Get Too Personal on LinkedIn (hispanicbusiness.com)
- Social Media Newsfeed: LinkedIn SlideShare Ads | Social Ad Disclosures (socialtimes.com)