A Little Bit About Me…

Sarah Willis

My name is Sarah-Michelle Willis, MCIPR. Thanks for checking out my blog. I regularly post my thoughts, tips and advice from my own experiences on communications and social media.

I am Social Media Manager for Sanctuary Group, one of the largest social landlords in the UK with a turnover of £460m, 96,000 homes and 12,000 staff. Sanctuary are taking forward their Communications Strategy and I am really excited to be a part of it.

I have successfully implemented a number of communication and social media strategies for both B2B and B2C brands such as West Mercia PoliceWright Hassall LLPJaguar Land RoverSunfield Children’s Homes and Malvern Instruments.

I currently write a a regular Social Media Column in the Worcester News business section (featured every two weeks).

I have also delivered a nationally recognised communications and public engagement strategy which measurably increased public confidence in a service, and I was invited to share my work at Westminster.

I am fascinated by social media, and feel we have only just touched the surface with its capabilities. I am eager to continually develop and improve my knowledge in the world of digital media. Learning from some of the big well known campaigns, the wacky ones, the not so good ones and some of the industries experts. I aim to share some of what I learn along the way, sharing it here with you.

I hope you find this blog a useful and an informative resource.

CIPR Member

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