Influencer Marketing

I recently went to a digital event in London run by the Digital Leadership Forum (DLF), and I was pleased to hear that one of the main topics of discussion was social media influencers and influencer marketing, a powerful way to promote your brand. I don’t think I have touched upon this subject much in…

To pay or not to pay?

In this latest post I wanted to share why it ‘pays to pay’ on social media and share some quick and easy tips to get you started. For many years, one of the huge selling points about social media for business was that it was free and much of the organic content you will have…

Growing your social media following

This week I wanted to share some quick and easy tips on how to grow your social media following. I would like to say though that quality over quantity should always be your priority. However, I understand it is important to grow an audience so that you have someone to share your content and messages…

Who are your Social Media Influencers?

I recently went to a Digital Leadership Forum event in London, and I was pleased to hear that one of the main topics of discussion was social media influencers and influencer marketing, a powerful way to promote your brand. I don’t think I have touched upon this subject much in any of my previous columns,…

Spice up your Social Media

Struggling with ways to spice up your social media? Are you battling to get engagement on your content? I have pulled together 12 simple tips for you: You need more than just an interesting subject… You might have a great fact/some interesting news to share with your audience but the execution is the most important…

Social media. The big debate.

Are you still not seeing the results you’d like from your social media efforts? Are you asking questions such as, do I really need social media for my business? Or, do you dibble and dabble with a bit of social media, but not really sure if it is making any difference to your bottom line?…

Are you planning a social media competition?

When I work with brands, one of the first things I am often tasked with is increasing their audience and reach. Many are under the impression that the only way to grow an audience is by sharing lots of content, and yes that works, but there’s a lot more to it than that. The type…

How do I connect with my audience online?

The million dollar question lots of brands ask is, how do I connect with my audience online? I’m not sure anyone has the answer to this as it is often dependent upon your audience and what it is they are looking for from you. But one thing I am sure of is, is if we…

Social Storytelling

In order to really propel your social media, you should embrace the art of storytelling. This can be applied across every social media platform and every brand, including yours will have a story to tell. Tell your story well, and you will have succeeded in getting people to sign up to your brand, becoming advocates for who you are, what you do and the service/product that you sell.

Why you should be using video to tell your story

Video is huge and it’s only going to get bigger. Think about how much you can get across in a video versus a 140 character tweet, a blog or Facebook post. Video marketing is a great way to promote your brand. 70% of social media users would rather watch a video than look at a picture, read an infographic or read a 500 word article. Showcasing your products through video is much easier for a customer to understand your product. If your business is based on products or services that require a demonstration, you will find video marketing acts a really effective solution.

12 days of social media tips

On the First Day of Christmas the social media fairy gave these tips to me… A Partridge in a Vine Tree If you haven’t yet discovered Vine, then make sure this is something you do before 2017! Vine is a video platform that allows you to share 6 second videos. It’s a quick and easy…