A Little Bit About Me…

Sarah Willis

That’s me. Attempted professional #selfie!

My name is Sarah-Michelle Willis, MCIPR. Thanks for checking out my blog. I regularly post my thoughts, tips and advice from my experience in Comms and Social Media.

I am a passionate Accredited PR Practitioner & Communications Professional (MCIPR) with a specialist knowledge and passion for Social Media and Online Brand Reputation.

I don’t promise x number of likes or followers. That’s not what it’s all about. It’s about quality engagement, from quality audiences who are interested in your brand.

How do I do this?

Through over six years social media experience managing hundreds of different brands, start-ups, SME’s, charities, and global companies across both B2B and B2C.

I have also delivered a nationally recognised communications and public engagement strategy which measurably increased public confidence in a service, and I was invited to share my work at Westminster.

I focus on sharing quality, engaging content that will drive traffic to your website, in trade brand awareness and engagement with your brand.

I boast extensive commercial acumen and a creative flair, possessing a proven track record in achieving targets and deadlines through Programme and Project Management (Advanced MSP & Prince 2 (based)).

I also write a twice-monthly Social Media Column for a local paper, the Worcester News providing social media tips and advice for businesses.

I am also a Volunteer Ambassador for Media Trust providing the third sector with advice, training and support with their social media marketing.

I am eager to continually develop and improve my knowledge in the world of social. Learning from some of the big well known campaigns, the wacky ones, the not so good ones and some of the industries experts. I aim to share some of what I learn along the way, sharing it here with you.

I hope you find this blog a useful and an informative resource.

CIPR Member

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