Using Social Media for Business

I have come across 20 Social Media statistics which put into perspective just how powerful and influential Social Media is today.

20 Social Media Statistics

  1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6. 30 billion pieces of content is shared on Facebook each month
  7. 300,000 users helped translate Facebook into 70 languages
  8. People on Facebook install 20 million “Apps” every day
  9. YouTube has 490 million unique users who visit every month (as of February 2011)
  10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  12. Wikipedia hosts 17 million articles
  13. Wikipedia authors total over 91,000 contributors
  14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  15. Flickr hosts over 5 billion images
  16. 190 million average  Tweets per day occur on Twitter (May 2011)
  17. Twitter is handling 1.6 billion queries per day
  18. Twitter is adding nearly 500,000 users a day
  19. Google+ has more than 25 million users
  20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

The statistics are quite astonishing and show just how much of a captive audience there is out there. This huge audience can help us all in business to ‘talk’ about our business, ‘share’ our business, ‘sell’ our business and ‘promote’ our business. There are certain fundamental rules though that we need to apply and adopt in order for Social Media to be effective, first and foremost, some sort of Policy or guidance to ensure you and your staff know how, what, where and why you will be using Social Media. I have found an excellent article which also outlines 30 ways to use Social Media for business people and I couldn’t say it better myself, I strongly suggest if you having any doubts on how valuable and influential Social Media can be for your business you check out this post.

Some of the key ways I know from personal experience Social Media has benefited my clients and myself are;

Feedback: listening to what people say on Facebook, Twitter, blogs and forums about you and your business/ brand. this allow you to ensure it is fit for purpose and what people want. How else are you supposed to know?

Get attention: You can make statement and gain attention absolutely free using Social media and in many cases will have a wider captive audience than you may have should you be utilising Outbound Marketing via leaflet drops or postal campaigns.You can also get two-way feedback and receive instant feedback and comments.

Build brand loyalty: People have the opportunity to see the person behind the brand, and have the opportunity to identify with that brand. What could possibly be more powerful than this?

Establish a community: Establishing a group that has the same interests, and more likely to want to get involved. You will have people accessing you online community t=because they want to, they are likely to have looked you up because of the nature of the online community you have created so you will have their support and interest. However you must KEEP their attention. Ensure to update with relevant and up to date material.

Answer questions: Show people you know your sector/ brand/ subject. This is your opportunity to show them that you know your stuff. Ignore questions and face losing followers or support. A powerful way of increasing your customers trust and loyalty and then coming back for further help or advice and possible using your service in the future or recommending you to friends or family. word of mouth is a very powerful marketing tool.

Raise funds: A charity? or business looking for sponsorship? Social Media provides a tool for ‘trending’ and providing an opportunity for raising awareness of your campaign in more ways than one.

Watch the competition: I think this is really important, as this can help you in the short and long-term. Keeping an eye on the competition, seeing what they might be doing differently and trying to understand why? are they more successful, if so, why? I like to use the term ‘borrow with pride’ and there really is nothing wrong with that, should it not be copyright or trademarked!

Find talent: I have come across some very interesting people i may otherwise have never met should i have not been on linkedIn, Twitter and Facebook, and all have provided me with opportunities to come across talent that have worked with 2Communicate.

So I havent covered all 30 ways to use social media as in the post, but just pulled out the key ones that have proved invaluable to me  and my some of my clients in business so far. This now leads me onto one last post I have come across which outlines 30 tips for using Social Media, hopefully this will provide you with some further information on getting started, if you haven’t already or building on what you may already have.

I don’t believe there are any Social Media ‘experts’ as it is constantly evolving and shows no sign of standing still, but if there is one piece of advice I can give you, that would be that, if you do chose to adopt Social Media within your business model, use it, it’s there for you to use and won’t add any value just sitting there waiting for visitors, in many cases you have to give them a reason to come to you. So go and show them what you have to offer.


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