PR allows an organisation to impact on its own reputation in the eyes of its audience. Everyone will have their own opinion about a brand and whether this is good or bad, right or wrong. These perceptions will drive their decisions about whether they want to buy from, visit or support your brand.
Reputation is a businesses biggest asset. A good reputation will help you stand out from the crowd and your competitors. An effective PR strategy can help you manage, build and improve this reputation through a number of tailored and targeted communications to a specific audience. Every PR strategy will be custom-tailored to the individual business, as any well executed marketing plan should be.
Definition of PR
“Public relations is about reputation, the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations (CIPR)
Check out our latest publication: Why is PR So Important? by Sarah Willis, 2012
- What The 90s Taught Us About PR (buprssa.com)
- Public Relations: A Recession Proof Industry (buprssa.com)
- PR Agency CEO with Advice on Winning with Public Relations (ronntorossian.com)