If you haven’t already considered integrating SMS into your marketing strategy, then hopefully this post will show you why you should.
Today, a mobile phone is more than just an accessory or a status symbol; it is becoming more and more a necessity to daily living. Mobile devices are not just used to communicate to loved ones or business colleagues. It is more than just a tool for emergency situations or a way to reconnect with friends. You will find a lot of people using their mobile phones to store and receive information, a means to access the Internet and even to take photos or to record their daily schedules.
Besides the obvious cost effectiveness of SMS marketing, there are 14 other remarkable benefits for you to consider:
1. Brand exposure leads to increased sales
Establishing a brand takes more than a single launch or introduction of the product. You need to be able to instill it in the minds and hearts of every potential customer who might be interested in your products and services. The benefits of SMS text message marketing is that it establishes brand recall and retention without blatant agenda pushing. Eventually, this will lead to an increase in your sales and help you hit or even exceed your target revenue.
2. Attract new customers
The majority of your revenue may probably come from existing customers. But what happens with the untapped market? There is great potential in reaching out to a new batch of would-be customers. Also, if you start using the benefits of SMS text message marketing in your business, this encourages referrals from existing customers.
3. Variety of uses for multiple purposes
Text messaging is not limited to only one use. You could send a message to inform, remind or promote. You can also give special offers, which will encourage interest in your products and services. You could send personal texts pre-meetings to say you are a few minutes away or direct customers to a specific mobile page. It is also a great way to launch an event or a new product without spending too much on invitations.
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.
5. Qualified Recipients
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products and you can use this to your advantage and show them your appreciation with exclusive content or offers.
Either send a handful of messages to a targeted group or send thousands of SMS to your entire list. Create a promotional message or a quick industry update; SMS truly moulds itself to whatever the needs are of your business. Also, many SMS services easily integrate into your other online marketing strategies.
With texts sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store if your having a quiet day (“Pop in within x hours, and receive a xx % discount!”), or clearing out overstock items before the end of month.
7. Instant Opt-In and Opt-Out
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS, is instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.
8. High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. I know I do. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
9. High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
11. Short Messages
The 160-character length of SMS forces you to be clear and concise with your messages. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary. Ensuring your target audience ‘get the message’.
12. Cool Factor
A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers. This can be a great strategy for smaller businesses who are looking to create a buzz locally.
Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.
14. Loads of Uses!
Mobile marketing has loads of uses, such as announcing a new product, one-day specials, new store openings and special events. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.
Fancy trying SMS Marketing? Get in touch. We offer a number of packages to suit any business. We will manage your whole campaign from start to finish including regular monitoring and reporting to ensure your ROI.
Call us today: 01905 356778 / 07958 490263 or email us: firstname.lastname@example.org
- Today is the twentieth anniversary of SMS texting (HEXUS.net)
- Text messaging turns 20 today, makes us all look old (androidauthority.com)
- SMS inventor reflects on 20th anniversary of text messaging… in an SMS interview (venturebeat.com)
- OMG, the Text Message Turns 20 (allthingsd.com)