1. Create your page
Create your page at www.facebook.com/pages/create and choose from one of six classifications. The correct classification will help you rank for more relevant searches and provide relevant information fields on your page.
2. Complete the ‘about us’
Now upload your company logo, which will appear as your icon when you comment on a post or appear in news feeds. Next, write your ‘About’ information. It will be on your main page, so make it descriptive but succinct and include a link to your company website.
3. Use Your Admin Panel
Your admin panel has various features and options to optimise and monitor your page. You can manage the roles of your page administrators without giving them complete power over your page. The other options under ‘Edit Page’ allow you to manage your notifications and page permissions.
4. Fill your Page With Content
Develop a content plan and use a variety of content. What images would your audience like to see? What stats would they like to read? You can also click the star to the upper right of any post and highlight the page as a milestone in your company.
5. Measure Your Efforts
Click on ‘View Insights‘ where you will be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what’s working and what’s not.
Follow Sarah on Twitter @SarahMWillisPR