Google has recently released a major search algorithm called Hummingbird. As a content writer myself, I was particularly keen to find out what this means, and how this might affect content strategy and search engine optimisation.
I have put together some easy to follow questions and answers on the new algorithm to ensure that your content still comes up in as many search queries as possible.
What is a “search algorithm?”
An algorithm is technical term for the way Google uses to sort through web pages and other information it has, in order to return what it believes are the best answers.
What does this new algorithm release, Hummingbird mean?
This release is basically a platform that enables Google to better handle “conversational” search queries.
Hummingbird allows for search queries to come up with results when we might use voice search. It is becoming more and more common to use voice searches on our mobile devices, with tools such as Siri. Voice queries are far more likely to be natural language queries, and therefore Google aims to ensure it can provide the best results for these queries.
Hummingbird will focus on the meaning behind the words.
As a content creator what do I need to do, to ensure I meet Hummingbirds new algorithms?
Links, social shares and interaction will still remain an important part of your content, but you will need to ensure you are creating in-depth content that does more than scratch the surface of what your customer may want or need.
Your content needs to stand out and provide as much detail as possible. Try and think about what your customers will want. Your content will need to address the complete wants and needs of your customers.
You should focus on building pages for each of the different basic needs and intentions of the potential customers for your products and services. Start mapping those needs and use cases and design your site’s architecture, content, and use of language to address those.
Any more tips for ensuring top quality content in line with Google’s new Hummingbird search?
Ensure you are creating original, high-quality content. Signals that have been important to Google in the past remain just as important. Hummingbird just allows Google to process them in new and hopefully better ways.
I hope you found these tips useful. Do you have any tips or advice on creating good quality content along with Google’s new Hummingbird search?