If you are anything like me, my family and many of my friends; you will have at least one device that allows you to check your social media channels on a regular basis, wherever you are in the world. You can use social media to help your business solve problems, generate positive word of mouth, and increase customer engagement. Here are some really simple tips to ensuring your social media is engaging:
- Capture your audience’s attention with an online character
It isn’t easy coming up with new, fresh and engaging content every day. But why not try ‘borrowing with pride’ from some of the tried and tested ideas where brands have already done it so well; with the introduction of an online company character. Creating a character that acts as another voice for your brand can work really well. Think of Compare the Market’s Orlov and the M&M’s characters, you could even caricature yourself. One of my personal favourites is Boo, the internet famous dog. Boo is known as the world’s cutest dog, and I’m not going to argue with that! Boo’s Facebook page started in 2009, with the accompanying description ‘My name is Boo. I am a dog. Life is good.’ Since then he’s gained nine million fans. He’s got books, branded merchandise, a deal with a toymaker and is the ‘spokes dog’ for Virgin America airlines, which featured photos of him in an airplane along with advice for people traveling with pets.
- A picture says a thousand words…
It really does on social media! Pictures have been proven to engage more than text. Photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs on links versus text-based posts (Kissmetrics.) And keep the image text short and sweet. Ask a question or ask people to share. This could help generate greater awareness of your brand among the masses.
- Show a bit of personality
Don’t just push out content. Provide a ‘reason’ and ‘value’ for your customer to want to engage with you on a regular basis. Check out Tesco Mobile and their Twitter feed for some inspiration. I am not a Tesco Mobile customer but often find myself just checking out their tweets for pure entertainment value. They recently engaged in a very funny conversation with Jaffa Cakes and Yorkshire Tea. Buzzfeed called it the best Twitter conversation you’ll read today, and they were right! Tesco Mobile successfully takes away the sales talk and just talk to their customers as real people. On social media, personalities can break up the noise and engage and connect with the masses. You can use personality in your own social posts so that your business isn’t just some company or brand, but instead a group of people, who all share the same sense of humour and likes.
Image borrowed from www.postadvertising.com. If you want me to take it down, just let me know and i will do it right away.