Using social media as a marketing tool can reap rewards for your business. When used correctly, you can successfully promote yourself, brand, or product. But if something goes wrong online, you can risk harming your reputation, both personally and professionally. It is important to consider what you should and shouldn’t be doing with social media to market your brand. So I have put together six signs you could be using social media wrong. I hope this will make you think about your current social media strategy and if you need to change it, before it’s too late!
- Hello? Is there anybody out there? One of the worst things you can do is ignore your audience and potential customers. Social media is all about the conversation. If you’re constantly just making statements and not asking questions or engaging with your followers, then you’re missing out on the big benefits that can come from true engagement. Never ever just ignore a negative comment and delete it. Trust me. It will come back to bite you on the bum!
- Why does no one want to follow me? Gaining followers isn’t a perfect way to measure social media success. However, if your social following isn’t growing as a result of your marketing efforts, you need to revaluate your strategy. Try to come up with something new that will engage a larger number of people across wider demographics.
- Lost for words. The number-one cardinal social media sin is not posting on a regular basis. If your followers can see that you haven’t posted in the last few days, weeks or months at a time, they’ll either not bother to follow you or just won’t engage at all.
- Who needs a plan for this sort of stuff? I know social media is instant, but it also requires a lot of pre planning. The companies that get the best results are those that develop an overarching strategy for connecting with their followers. If your business doesn’t yet have this in place, invest some time in planning some goals.
- One size does not fit all. Do you auto post all of your updates across all your social channels? Twitter and Facebook are very different channels and each warrant tailored content, across each one to suit its audience. Always think through who you want to target and ensure your content is specific to your audience and the platform you are posting on.
- Just go away! You ignore or worse, delete negative comments. No matter how ‘good’ your brand is, negative comments will happen. And when they do happen, there’s only one way to deal with it. Respond. Say you’re sorry, ask for their details and private message them or take it offline.