I have pulled together ten practical tips to improve your social media and content marketing. I’ve shared some of my own tips, alongside some of the best known social media guru’s in the industry.
- Less is definitely more
There are so many social media platforms to choose from. I have seen so many businesses jump on the social media bandwagon and just claim every platform going. Don’t take this approach if you want social media to work for you. Managing, monitoring and engaging through all of these platforms can be time consuming. So when it comes to choosing the right platform/s, less is definitely more.
- Testing, testing, A, B, C
Leo Wildrich, Co-founder at Buffer offers some excellent advice on adapting your blog content in order to target your different audiences through A/B testing. Wildrich says, ‘Test out what headline works best…’ He explains how this can be done. ‘Here’s how we usually run that kind of experiment:
- Find 2 headlines for an article that you think will perform well.
- Tweet both of these headlines at roughly the same time, at least 1 hour apart. We’ve found that posting the two Tweets both in the morning or both in the afternoon works best.
- Compare the data for each Tweet to find the best headline for your blog post.’
- Check to see how you’re doing
Okay, so if you are going to bring social media into the mix, you’ll want to check in now and again to see how well its performing for you. I would strongly advise you to set yourself some goals. Decide what you want social to do for your business, and what it is you want it to achieve. Measuring it will then be much easier, and help you ensure social really works for you and your business.
- Make conversation
Jeff Bullas offers some really good advice and highlights the importance of building relationships and being part of the conversation. Social Media is two way, so don’t just talk at your audience, engage. Bullas says ‘offer to guest post on influential bloggers blogs and provide a link back to your blog as part of the agreement. ‘ This is great advice for anyone looking to grow their network, be seen as influential within their sector and provide people with a chance to see what you have to say.
- What time is it?
Timing and social media come hand in hand. Timin is everything when you are trying to capture your audience. Spohr makes a very good point, and says ‘Find out what the best time is for you to post.’ Mike Spohr, Associate Editor at Buzzfeed. It’s an obvious one, but a top tip many fail to get right. Send that tweet or post when the majority of your audience are online, and your messages is guaranteed to be seen. Send it when most people are offline, in bed or getting ready for work, and your message will be lost.
Benvie talks about using the hashtag and being in with the chance of being behind ‘that tweet’ that goes viral. He offers some useful advice ‘If you are planning on ‘owning the moment’ and standing out at the party, you’ll need to be smart, creative and ready to do or say something both news breaking and emotive. Meanwhile, there’s no shame in jumping on a hashtag to be seen and get involved in the chatter about a particular event. Let’s not forget that Twitter is after all, a ‘social’ network.’
- ‘Only bite off as much as you can chew’ Forbes
Forbes quite rightly says ‘it’s all about quality, not quantity, and there’s no point joining every site that pops up just to spread yourself too thin.’ If you are looking for an online presence, make sure you choose the best one for you.