No one can be expected to know everything in the world of social media, not even those of us who work in it. No two days are the same, and each social media account is different. There’s so much to see and do that it’s almost inevitable there will be features you’ll have missed. All of which could be invaluable to your social media strategy.
So I have pulled together some of the features that are often missed across some of the most popular platforms:
1. Save interesting links on Facebook for a rainy day
Whenever you see a story that someone has shared in your news feed, you’ll find a ‘Save’ option in the drop-down menu under the top, right corner. The ‘Save’ option is available for links, places, music, books, movies, TV shows and events. Once you’ve pressed save, you’ll notice a new menu item in the left sidebar of your homepage. Click ‘Saved,’ and you’ll have access to a complete list of all the posts and pages you’ve saved, viewable in one big chunk or broken out by category. You could then share the good ones on your own company page.
2. Tag people in your Twitter pics
When you add a new photo to a tweet, you can tag up to 10 people who are in the photo and the tags won’t count against your 140 characters.
3. Manage your Twitter account via text
Did you know that you can turn on tweeting via text message from your Twitter settings? You’ll receive a custom number where you can send tweets, reply to users, favourite, retweet, follow and unfollow. There’s a whole new SMS language you’ll have to master first, but it’s pretty straight forward. Here are a few:
D [username] + message – sends that person a Direct Message that goes to their device, and saves in their web archive.
GET [username] – retrieves the latest Twitter update posted by that person. You can also use g [username] to get a user’s latest Tweet. Examples: get Sarah Willis or S Willis.
FOLLOW [username]: allows you to start following a specific user, as well as receive SMS notifications. Example: FOLLOW Sarah
4. Mute the loud Tweeters
Rather than unfollowing someone who you’d rather not see tweets from, but perhaps might want to in the future, you can mute them. This isn’t permanent and you can unmute at any time. This can be helpful if you’re looking to manage your Twitter stream or if you want things a bit quieter while others are taking part in chats or tweet bursts.
5. Save posts to empty circles for future reference
You can create a circle without anyone in it and use it as a bookmarking tool or swipe file. Share posts to this empty circle for easy reference. All posts you share to this empty circle are added to your profile page and viewable only by you.
6. Download a list of your LinkedIn connections
You can download into a spreadsheet—via a number of different formats—a full list of your connections, including their name, current title, current company name, and email address. Click on Connections in the top menu at LinkedIn, then click the gear icon that appears in the top, right corner of your connections page. In the advanced settings, the first option will be to Export LinkedIn Connections.
7. Message someone you’re not connected with
If you want to get in touch with someone on LinkedIn but you are not connected, why not try joining a common group. Group members can message each other even without a direct connection. Click on the person’s name in the group, and send them a message.
8. Create a tickler file with LinkedIn Relationship note
Under each connected profile sits the option to add relationship notes. This could be how you met, notices can be really useful as you can set future and recurring alerts with each contact. If you click the recurring option, you could set up a reminder to call or follow-up with the person on a weekly, monthly, every three months, every six months, or custom basis. And all of this info in the relationship panel is kept private so that only you see it.