A LinkedIn company page will help generate sales leads, boost search engine rankings, attract new recruits, and strengthen your brands reputation online.
According to LinkedIn, half of LinkedIn members are more likely to purchase from a company they engage with on social media, and LinkedIn currently has over 364 million members. Businesses and consumers visit LinkedIn pages to confirm a company’s legitimacy and research the backgrounds and skills of their senior staff. Customers and clients will be more likely to be advocates of a company that has a complete and professional looking LinkedIn page. Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. LinkedIn also improves your search engine rankings and is ranked favourably by Google.
I’m going to show you five ways to get the most from your LinkedIn Company page:
1. Optimise Your LinkedIn Page
Use your company page as a way of showcasing your products or services. Use your page to share company news, events, product offers, support and advice to current and potential customers, and give them a reason to follow you. You can also use the showcase pages to promote your services individually.
Ensure your page is fully completed with your company description, contact information and areas of expertise.
2. Engage Your Audience
You can like and respond to comments that are received on posts you share on your company page. Consider sharing your customers and prospects content from their corporate blogs, product updates and company posts to spark engagement. This will help you to develop trust with buyers while developing a more professional corporate brand identity. With LinkedIn’s targeted updates, you can easily tailor your message to your audience. For example, when you create an update, you can choose to share it with ‘all followers’ or to a ‘targeted audience.
3. Grow your audience
There are lots of ways you can grow your follower base. Engaging your colleagues is a great way to do this. Employees are 70% more likely to engage with your company updates, so invite them to do so. Initiate communication and make it easy for them to respond.
Include your LinkedIn Company Page link to your company email signatures and add a Follow button to your website.
4. Be consistent
It’s important to post regularly so that your brand stays on top of people’s minds. Create a content calendar of updates so that you ensure you have regular content to share.
5: Measure your approach
As a Company page administrator you will have access to LinkedIn Analytics that will allow you to measure and monitor your pages success.
You will be able to measure engagement, see your page demographics and find out how you compare to other like for like businesses.