Most businesses will have multiple social media accounts that they manage, and if you are managing them all in house it can become quite time consuming. This is where Social Media Management Tools come in.
Social Media Management Tools are specifically designed to manage or analyse engagements and interactions through multiple social media platforms from a single dashboard. They can help you save time, stay organised and optimise your efficiency. Many also allow you to listen and monitor for brand mentions, posting to multiple channels and running marketing campaigns. They also include analytics packages to measure the relative success of campaigns.
There are a lot to choose from, so how do you know which one is the right one for you and what should you consider when choosing one? I have pulled together 4 of the most important things to think about when selecting one for you and your business:
- What are your needs?
Before you begin your search you’ll need to figure out why you’re looking or thinking about a management tool in the first place. Most tools can make your overall social media management much more efficient, which could be one main reason for selecting one, however its important to ensure that the tool you select can do all the things you need it to do, as not all have the same functionality as the social media platforms themselves. So make sure you know your social platforms inside and out before looking for time-savers and shortcuts.
2. The cost
The price of many social media management tools is fairly similar. Many offer free trials or even free versions, all well worth trying before you buy. There is also more than often a set of plans available dependent upon budget and the size of your business. The cheaper plans usually have a limit on the number of social media profiles and pages you can add, while pricier plans allow for more accounts and other features such as analytics.
Most tools today all offer similar functionality, however its well worth thinking what functions will be valuable to you. Here are some suggested functions that you might want to consider: Scheduling posts (Hootsuite allows an auto schedule feature which uses its own custom algorithm to determine the best times for posting to your social media networks), assigning tasks to other team members for collaboration efforts, analytics and custom built reports, link shortening capabilities and which accounts you can link to the software.
This is really important, as you want to ensure whichever tool you choose is easy for you to use. The way the tool looks is really important, and if you have a team who will be using it, make sure you have their buy in too. Ask yourself if it helps you manage your social media accounts easily and efficiently.
Do you have any advice, tips or experience when selecting a social media management tool?