Over 2 billion people have active social media accounts, with over 3 billion on social media. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. Social Media Examiner states that 97% of marketers are currently using social media but 85% of participants aren’t sure what social media tools are the best to use. Whether you are running a small or global company a charity or a franchise, the statistics speak for themselves, your audience are online.
What are they doing? They are keeping in touch with friends, colleagues, and other brands in search of information, recommendations, and entertainment. So if you are not around to answer, a competitor will be.
There are tons of opportunities for being active on social media and engaging with your audience and potential customers and creating advocates for your brand.
Customer service is seeing a shift in the way people get in touch with brands, and this is because people now expect brands to be available online. Social media enables brands to provide a customer online experience alongside traditional channels such as telephone, face to face and email.
There are lots of benefits of social media for business from learning more about your audience, targeting your audience and finding new customers. Social media can track lead growth, brand perception and people searching for your brand online.
It’s also easy to see how well you are doing on social media with Klout. A service that uses social media to determine a brands online influence and engagement is useful and free tool for measuring your social media reach.
An active social media presence builds credibility, relationships and knowledge all of which plays an important role in your businesses success. Think of social media as an extension of your company’s brand.
Understanding it and using it well will only make your brand stronger in more ways than one.