Social Media for any business today is a must. The conversation will be taking place online whether you are there or not, so make sure you are a part of it. Your customers could be talking about your business, so I’m guessing you will want to know what they are saying, right?
I’ve pulled together five simple ways for you to start managing your social media effectively. You will need to dedicate some time to managing your social media, but think of it as an important part of your everyday ‘to do list’. No doubt you check your emails everyday? Just think of your social media accounts in the same way. Eventually, it will just become a habit.
Social Media Management tools provide an effective way to manage all of your social media in one place and can also save you a huge amount of time. There are lots of tools out there that are simple and easy to use. One of my favourites is Hootsuite, but others include Tweetdeck, Social Oomph, IFTTT and Buffer. Most are free, but some also provide a paid for version which will often give you more functionality.
Whether you choose to use a social media management tool or not to help you, these three simple tips will help to keep you on track:
- Monitor and engage in every conversation.
Ensure you engage in conversations across all your social networks. You can use your social media as another way to manage your customer service and respond to customer enquiries or complaints. This will make you as a business much more open and accessible and will also provide prospective customers with a way to find out the sort of business you are. If you manage your online reputation effectively, you will be an attractive prospect to your target audience.
- Keep the conversation going.
Ensure you regularly update your social networks. It’s important to dedicate the time to keep your audience engaged. Schedule messages and use RSS to automate content to post, this can help save you time.
- Measure your success.
It is important to keep track of how you are doing, ensuring that you are heading in the right direction. Most platforms today provide free analytics tools that you can use, which are well worth taking advantage of. Should you choose to use a management tool, this will usually summarise it all for you.