Social Media takes a lot of time and effort, so keeping up with the latest networks, metrics and finding out the meaning of useful terms can take up valuable planning and posting time! So I have put together some of the well known terms and metrics that you’ll probably come across on a regular basis, with a simple explanation of each one.
Reach – Reach is the potential audience for a message based on total follower count (Twitter, Pinterest, Instagram, LinkedIn followers and total Likes on your Facebook page). If your Facebook page has 1,000 likes, then each of your posts could potentially reach 1,000 people. A useful tip; Facebook provides its own analytics around reach, which it defines as ‘the number of people who saw your post’. Facebook considers a post to reach someone when it’s shown in that person’s News Feed. They also provide “total reach,” which includes the number of unique people who saw any activity from a Page as well as paid vs. organic reach.
Crowdsourcing – Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting.
Conversion Rate – Conversion rate refers to a common metric used to track the percentage of people who completed an intended action (i.e. purchasing a product, clicking on your ‘contact us’ on your Facebooks call to action etc.).
Bitly – Bitly is a free URL shortening service that provides you with statistics for links that you share with your content. Bitly is used to condense long URLs, making them easier to share on social networks such as Twitter.
Algorithm – An algorithm is a set of formulas developed by a network or search engine such as Facebook or Google that determines where yours/ other people’s content should be placed. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
News Feed – A news feed is literally a feed full of news.The news feed on Twitter is called Timeline. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends.
Application Programming Interface (API) – An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
PPC – PPC is an acronym for pay per click. Pay per click is an online advertising model in which you can advertise display ads on various websites or search engines and pay when a visitor clicks on your ad. Bid-based PPC involves an auction in which you compete with other advertisers by setting the max bid or highest amount you’re willing to pay for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.
AddThis – AddThis is a web-tracking technology company that offers a wide range of social media and content tools from responsive sharing buttons to custom follow buttons to recommended content plugins designed to help you increase engagement on your website and earn more followers on social media.
Are there any other terms or metrics that you can think of that you have come across on a regular basis?