20 social media content ideas

Thinking up content for your social media can be a pretty daunting task. One which I know many businesses struggle with. But, you are the best person to be telling the world about your business, and that is exactly what social media allows you to do. I have created 20 content ideas for you, whether you are a legal firm, hairdressers, restaurant or insurance company, these ideas will work for everyone.

  1. Ask a question – As your audience what they think about a particular subject or topic.
  2. Infographics – Create your own infographic or share one that you think your followers would find useful, want to read and share. There are lots of free sites that allow you to create your own infographics, and you don’t have to be a design guru. These include; Canva, Creative Bloq and Piktochart. Daily Infographic is also a great site for ideas or useful ones to share.
  3. Recommendations – Share a tool, resource or useful fact you think your audience would find useful or interesting.
  4. Slideshare – Slideshare is a huge online community for people to share their presentations. Share a useful or interesting one, or even one of your own if you have one.
  5. Blog – Create a blog and share your posts. A blog will allow you to elaborate on current issues, your thoughts on anything within current affairs in your industry or a competition you might be running. These posts can also be reengineered time and time again.
  6. Staff Photos – We’d all love to be a fly on the wall, so why not give your audience the chance to see what’s going on inside.
  7. Share a popular Reddit topic – You can find out what’s trending on Reddit’s sub Reddit page and post about it.
  8. User Related Content – Search for hashtags or mentions related to your business or products, and share their photos.
  9. Case Study – Case studies offer an interesting alternative to a blog post providing research based facts and stats.
  10. Do a shout out – do a shout out for another business and ask for them to return the favour.
  11. A day in the life of… – A post about someone in your team, your Chief Exec or perhaps one of your patrons is a great way to give people a sneak peek what it’s like to work at your company.
  12. Hold a debate – An online debate about a current issue or change within your industry is a great way to encourage conversations with your audience. Just choose your debate subject matter wisely.
  13. TBT – TBT/ throw back Thursday offers a great way to reengineer content and also look back on a successful event, product launch or key date.
  14. Share a meme – share a funny meme and make people laugh.
  15. Hold a flash sale: Use Snapchat or Whatsapp to offer a limited-time discount code.
  16. Reviews – sharing individual reviews from customers is a great way to show your potential or existing customers what others think of your service or products. Creating a visual review with an image of the reviewer or product they are reviewing works well as engaging content.
  17. Share some industry news – Create Google Alerts to receive updates on anything going on in your industry.
  18. Ask for advice – Ask your audience to solve a problem and find a solution for you. It could be something about your office or one of your products.
  19. ‘Ask Us’ – Hold an ‘Ask Us’ session and let your audience ask you anything.
  20. Link to an industry-related IFTTT recipe: IFTTT (short for If This Then That) is a free site that allows you to create chains of simple statements, called “recipes”, which are triggered based on changes on social media sites. Share a link to a recipe your followers would find useful.









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