Are you battling to get engagement on your content? I have pulled together 12 simple tips for you:
- You need more than just an interesting subject…
You might have a great fact/some interesting news to share with your audience but the execution is the most important part. How and where are you going to post it? Think about content type. Quality is far more important than quantity.
- It’s good to be brief, but it’s better to be good.
Short messages stand out on Facebook — but long messages work if they’re compelling.
- Tell a story
Everyone loves a good story. Tell the story of your brand through your content.
- Don’t be afraid of hashtags
Including a maximum of 3 relevant hashtags within your content on Twitter and Instagram provides an effective way of ensuring your content can be found.
- Make use of video
Video makes for shareable content that people can watch over and over again and share with friends and family. Videos don’t need to be professional, but they do need to be on brand and in the right consistent tone as the rest of your content.
- Encourage staff to follow you and engage
Your staff are your biggest brand advocates. Ask staff to follow your social media and engage with content.
- Engage with other peoples content
Strike up conversations and engage with other people in your industry or potential customers on social media. It could lead to new business.
- Offer a healthy mix of content
Mix up your content with text, images, video, infographics and Giffs.
- Share individual content from your staff.
Highlight some of your company’s key personalities and share their content – if it’s relevant to your brand or company.
- Share the love
Strengthen relationships, highlight success stories, and drive more traffic by creating content that shows off your customers.
- Show your company’s personality.
Instead of a lone product image or a posed staff picture, show your product or team in action for an image with personality. Action shots help your audience imagine themselves as a customer or client.
- Check in at client meetings
Check in to client meetings and encourage staff to do the same. Showcase some of the brands you are working with.
Facebook, Twitter, LinkedIn and Google+ all offer their own free insights where you can measure your success. It’s important to do this as how else will you know if your content is working or not?