Are you still not seeing the results you’d like from your social media efforts? Are you asking questions such as, do I really need social media for my business? Or, do you dibble and dabble with a bit of social media, but not really sure if it is making any difference to your bottom line? I am a big advocate for social media, but I also have a pocket full (a very big one!) of examples where social media has reaped rewards for businesses, so I know it can make a difference. Whether it be reputation, sales or brand awareness.
First and foremost, I would highly recommend going back to basics. Take some time to determine what you want to achieve from social media before launching straight into it. This will ensure what you put in, you will get out. Is it creating brand awareness, relationship building or driving new sales? Or is it all of them? Once you have decided this, then
In a recent Social Media Marketing Industry Report it was said that spending as little as 6 hours per week, 64% of marketers saw lead generation benefits with social media. 75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media and a significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. It gets better, as more than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period. This last point is worth noting, as from experience, a lot of people ‘expect’ to see results immediately. For some, this might be the case, but the majority of time I tell people that it can take up to 12 months to really see results from your social media. So patience is key, and things don’t just happen overnight.
Still not convinced by its benefits? Here’s some more reasons why social media could really help you drive forward your brand to the next level:
- Increase visitors to your website
Social media is a sure fire way to generate traffic to your website. Why? Because every snippet of content you share can generate interest and intrigue form potential customers who may be directly linked to your website form a piece of content you share via a link or product they click on, or they might decide to visit your website based on something interesting they read about you through a Facebook Post or your latest blog. Driving traffic to your website is a great way to convert leads into prospects. Then there’s the added benefit of increasing your search engine ranking and results. Google likes social media and you can often see social media content appearing in search results, alongside personal profiles and Facebook business pages. Combining SEO efforts with social media is a powerful mix to help maximize your marketing efforts.
- Increase brand awareness
An effective, up to date and current social media presence is a quick and easy way to build your company’s online reputation and showcase your brand. Social media allows you to share up to date news and information about your brand, your staff and your customers and your audience will start to see your brand as an authority. networks.
- Build a community of loyal advocates
We all enjoy being part of something, whether it is a club, a group or supporting a local sports team. This is where brands can provide their audience with something to be a part of through their social media presence. Studies have shown that customers would rather purchase from businesses with an active Facebook fan page rather than one without. Providing customer with an emotional connection to your business can also results in a positive reputation for your brand. Community strength is a powerful branding force, and social media provides this exact type of relationship-building opportunity. Social media provides the perfect way to build a community of loyal and active customers.
- Generate sales
Yes you really can generate sales through social media! Prospects are more likely to become customers if you provide them with specific and targeted information and respond to what they want in a prompt and personal manner. Social media helps you easily find out what it is your customers want, so that you can focus on meeting their special needs and expectations, and from all of this, your business will reap the benefits.