Influencer Marketing

I recently went to a digital event in London run by the Digital Leadership Forum (DLF), and I was pleased to hear that one of the main topics of discussion was social media influencers and influencer marketing, a powerful way to promote your brand. I don’t think I have touched upon this subject much in…

To pay or not to pay?

In this latest post I wanted to share why it ‘pays to pay’ on social media and share some quick and easy tips to get you started. For many years, one of the huge selling points about social media for business was that it was free and much of the organic content you will have…

Growing your social media following

This week I wanted to share some quick and easy tips on how to grow your social media following. I would like to say though that quality over quantity should always be your priority. However, I understand it is important to grow an audience so that you have someone to share your content and messages…

12 days of social media tips

On the First Day of Christmas the social media fairy gave these tips to me… A Partridge in a Vine Tree If you haven’t yet discovered Vine, then make sure this is something you do before 2017! Vine is a video platform that allows you to share 6 second videos. It’s a quick and easy…

Social Storytelling

In order to really propel your social media, you should embrace the art of storytelling. This can be applied across every social media platform and every brand, including yours will have a story to tell. Tell your story well, and you will have succeeded in getting people to sign up to your brand, becoming advocates…

Why you should be using video to tell your story

Video is huge and it’s only going to get bigger. Think about how much you can get across in a video versus a 140 character tweet, a blog or Facebook post. Video marketing is a great way to promote your brand. 70% of social media users would rather watch a video than look at a picture, read an infographic or read a 500 word article.

Three simple tips to keep your social media on track

Social Media for any business today is a must. The conversation will be taking place online whether you are there or not, so make sure you are a part of it. Your customers could be talking about your business, so I’m guessing you will want to know what they are saying, right? I’ve pulled together…

My Social Media Predictions for 2016

This year, social media became even more popular than ever. Just Over 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing. The biggest global brands, almost 99% have a social media presence. It’s fair to say social media is here to stay…

5 simple steps to get you started on social media

I think one of the hardest things about social media is getting started, or, knowing where to start, even if you already have, you may feel like all of your efforts aren’t achieving much. I can guarantee that your audience will be on social media somewhere all taking part in conversations you can be a part of that may be about your brand. So I’ve put together five simple steps to get you started

Are You Looking To Spice Up Your Social Media Marketing?

No matter how much you think you know about social media, tomorrow is sure to bring more challenges for you and your business in ensuring your strategy is working. I’ve put together some outside-the-box and slightly different tactics and techniques from some of the traditional ones you may be familiar with to spice up and…