Both Hootsuite and Tweetdeck are regarded as two of the most popular social media management tools. My clients are constantly asking me which is the best one. I do have a favorite, but what works for one, doesn’t always work for another and I think you have to decide what you want your management tool to do for you.
Both offer excellent easy to use features, but in order to find out which might work best for you I thought it would be useful to identify the pro’s and cons of each management tool by going through some of their features.
Hootsuite has over 300 million users, boasting several awards including “Best Twitter app”.
Hootsuite offers free versions where users can manage up to 5 profiles and it doesn’t limit you to one account per network. Hootsuite also has a free mobile app which is very easy to use.
Tweetdeck is a Social Media dashboard tool, which allows you to integrate various social networks. Tweetdeck is a software programme that you can download onto your desktop.
Tweetdeck is currently the most popular Twitter application. Tweetdeck also offers a free mobile app.
One of the benefits of social media is that’s its free, so bringing cost into the equation can often put many off. Social media management tools offer a helping hand in managing your accounts so if cost is the deciding factor over which one you choose its important to understand what cost is involved.
TweetDeck is completely free to use, whereas HootSuite offers both a free version and a paid pro version for just under £4.00 per month. Both free versions offer almost identical benefits, whereas with HootSuite Pro the cost per month provides you with significantly more useful features including bulk scheduling, Google analytics and Facebook Insights.
Both TweetDeck and HootSuite will allow you to add multiple social media accounts so you can manage everything at once. TweetDeck combines all of your accounts into one window whereas HootSuite provides a tabbed interface with a tab for each account you add.
The special feature you will find with HootSuite is that you can also add multiple users because of it’s browser based interface, allowing you to create posts from multiple users and even allowing them to add a signature to each of their specific posts. This is particularly beneficial if you are using social media as a customer service tool.
Having the ability to schedule update is a real advantage for anyone utilizing social media. It offers you the satisfaction that you are proviign your auidnece with regular updates and information, however you will not be answering any questions or comments.Scheduling is often one of the main reasons for people wanting to choose a social media management tool, and particularly something my clients often identify as something that would help them.
Both TweetDeck and HootSuite (free version) allow you to schedule posts in advance. HootSuite Pro (paidf version) allows you to bulk schedule updates using an imported CSV file (comma separated values). The bulk scheduler allows you to import 50 updates at once but is rather tricky to figure out how to use it.
Tip. Use the Ctrl+F/Replace function in Excel.
User interface is one of the most important features for anyone when choosing a social media management tool. If you can’t use it and it’s not nice to look at, then you just won’t use it. Both Hootsuite and Tweetdeck are very easy to use platforms and both pleasing on the eye. Both take a bit of getting use too, but once you have familiarized yourself with the features you should be up and running in no time. TweetDeck allows you to see everything all in one window, but could prove a bit overwhelming. I personally think the interface could be better suited for personal use.
Hootsuite has a browser based interface downloadable for Mac, Smartphones and Tablets. Hootsuites Social media profiles are viewed in tabs, rather than all in one window, so you can. The tabbed interface might be more suited to a social media manager who is managing multiple accounts that would need them to be separated for organisational purposes.
Update Multiple Social Networks
Both Hootsuite and Tweetdeck allow you to update your Twitter, Facebook and LinkedIn profiles regardless of whether or not you are using the free or paid version. However, HootSuite’s features allow you to update your Facebook Business and Brand Pages , Foursquare and WordPress.com accounts.
In my opinion,from a user ability perspective Tweetdeck is easier but the functionality offered by Hootsuite is better.
Having the ability to load Tweetdeck direct from your desktop is very appealing as is having everything all on one screen where you need it. However in my opinion Tweedeck is geared more towards personal use. If you are managing multiple accounts Tweetdeck just doesn’t seem to cut the mustard and offer that extra insight that I look for when managing my clients social media accounts and identifying their ROI.
Both versions of Hootsuite, have almost all the features that TweetDeck has. However Hootsuite offers some basic social analytics, to see the impact of your messages and Tweets and for me, this is a very powerful advantage when managing social media for business use. HootSuite Social Analytics provide you with a better view of your social spaces with powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.
I don’t personally think one is better than the other and there are pros and cons for both, but I think depending on your preferences and needs one might be better than the other for you.
Do you use either of these apps and which do one do you use and why?
Sarah Michelle Willis
Follow me on Twitter: @SarahMWillisPR
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