Have you seen LinkedIn’s new look company pages? Well they’ve also thrown in a new look for personal pages too. Over the next couple of months everyone should have a new look profile. I was particularly eager to make the change so requested to be placed on the waiting list for the roll out and loving my new look!
So, what’s new?
Well, the changes aren’t massive – arguably the profile components are the same, however the new profile is more organised, and put together in a slicker and simpler visual layout putting greater focus and emphasis on content and connections – two elements that are the basis of Linkedin’s overall success.
However, one thing I noticed straight away and missing already is the elimination of a link to your Blog. For me, LinkedIn was a really effective way of driving traffic to my blog. This doesn’t stop you updating your status with blog posts though and driving traffic this way.
Here are 3 changes you will notice to your profile:
#1 Telling Your Professional Story
The new design will helps you make a much more powerful first impression – which in business, on or offline is incredibly important.
The layout allows you to showcase your skills, accomplishments and current projects you are working on, as well as added endorsements from your connections in areas they find you most competent.
Including current projects adds a valuable dimension to your otherwise static page; allowing connections to really see what it is you ‘do’ and how you do it. This is not only vital for potential recruitment opportunities; but for the ultimate in networking and showing off not just your company, but your own skills and creating new business opportunities.
#2 Discovering and Finding New People and Opportunities
The new profile provides members with a stunning visual depiction of the people and companies in their network. Gone are the days of combing through your connections to see if you have anything in common with the prospects that you are trying to reach. The new profile shows far more rich and visual insights on not only the people, but the companies in your network.
This not only will increase engagement with those in your network; but these insights make it easier and simpler to discover people outside of your network, quickly establishing a common ground to make more meaningful and profitable connections.
Finding this ‘common ground’ is a fantastic first step in building not only personal contacts; but professional ones too – heading in the right direction of making long term connections with mutual interests.
#3 Engaging with Your Network
Finally; the new Linkedin Page has increased opportunity to engage with your community, with recent activity displayed at the top of your profile allowing you to stay current with what everyone (company or contact) has been sharing or doing.
Edit your news feed with exactly what you want to see, and tailor stories and updates to your specific interests.
The newly redesigned profile page gives you much more ways to customize and showcase your professional identity. The new Linkedin Profile is overall very well designed in providing an improved social networking experience all round.
- Xactly Named One of the Best LinkedIn Company Pages of 2012 (prweb.com)
- Meet the New LinkedIn Profile: A Better Way to Connect and Build Relationships (linkedin.com)
- SocialMotus Social CRM tool Announces Integration With LinkedIn Groups and Company Pages (prweb.com)
- How to use LinkedIn (kapilchoudhary.com)
- LinkedIn Makes it Easy to Add Video in New Profile (gloriarand.me)
- New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights (marketingland.com)
- New LinkedIn profiles take cues from Facebook (nbcnews.com)
- LinkedIn revamps profiles with personal branding in mind (zdnet.com)